Ad growth for applications in mobile devices like mobile phones, BlackBerry, iPhone, expected to rise 30 percent in 2014. Similarly, a research institute Gartner estimates.
"Advertising on mobile devices continue to grow, especially in countries that have not been developed, such as Indonesia and India, said Shalini Verma, Principle Analyst, Gartner, told reporters on the sidelines of the Asia BlackBerry Developer Conference 2011 in Nusa Dua, January 14, 2011 .
Shalini said that currently several models Monetizing (how to get money) from an application on the phone. The first model is a free application. This application can still earn money from sponsorship or advertising. "The first model is more suitable for less developed countries, many people are unbankable, no credit card, and buy a prepaid phone card," said Shalini.
The second model is a paid application. It's already started Apple with the iPhone, iPod and IPAD. They have a store applications and games, iTunses.com. iTunes has sold billions of application. Such a model is usually preferred in countries that have been advanced.
Dr. KF Lai, CEO of BuzzCity, a provider of applications on mobile phones to agree with Shalini. During the month of December only happen Djuzz has sold 9 million games on mobile phones. That number increased by 18 percent. Every day there are 120 thousand visitors and all visitors to download four times. Indonesia is a large market for Djuzz besides India, the United States, and South Africa.
Currently, games are available in a variety of mobile operating systems from Symbian, Android, BlackBerry, and even mobile-phone China. Top downloads this application is Nokia or 49 percent of total downloads. The BlackBerry dengna downloaders still small portion, about 0.5 percent of the total downloads.
For Indonesia's most popular games around the action and adventure games. Portion to 24 percent. Other games are also popular is the race (13 percent of total downloads), sports (10 percent), 3D Games (10 percent).
"Game cars is increasingly growing," said Kai. Now, Kai added, many game developers individuals who become newly rich. There is a salesman from New Jersey or a game developer Turkey downloaded millions of people.
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