The new Focus will be nearly identical in all markets, with 80% parts commonality around the world. It marks Ford’s renewed efforts to create a global car: “The new Ford Focus is a clear demonstration that our ONE Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company,” said Alan Mulally, Ford’s president and CEO.
Ford plans to offer a variety of powertrains in the car, depending on the market. The U.S. gets a new direct-injection 2.0-liter four-cylinder gasoline engine that provides 20 more horsepower but with 10 percent better fuel economy, thanks to a dual-clutch six-speed automatic gearbox. European customers will be able to choose from a range of four-cylinder Duratorq common-rail diesels and EcoBoost turbocharged direct-injection gasoline engines.
The technology of the new Focus promises leadership in the C-segment, designed to be simple and intuitive, while enhancing convenience and safety for the vehicle occupants. It includes driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features.
Among the features on the new Focus are dynamic cornering control, electric power steering, keyless entry with push-button start, a rearview camera, semiautomatic parallel parking. MyFord is complemented by a new generation of Ford’s powerful SYNC connectivity package, which includes a sophisticated voice control system, Bluetooth and satellite navigation, along with connection points for a variety of devices and media players.
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